Partner Events


Directed by Sarah Kerruish, Matt Maude

USA, 2019, 1h 30min, DCP

Partner Events

AFS Cinema

6406 N I-35 Suite 3100 Austin, TX 78752


Tue, Jul 9

Featuring a panel discussion after the film with former General Magic project team members.

Award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world.

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994.

Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, the film combines rare archival footage with contemporary stories of the “Magicians” today.

This is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.


This screening is presented in conjunction with a partner organization. Through partnerships, AFS cultivates new communities to appreciate the art of film.


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